via: apartment therapy
September23rd
May18th

” In 2007 Joan Meyers-Levy, a professor of marketing at the University of Minnesota, reported that the height of a room’s ceiling affects how people think. She randomly assigned 100 people to a room with either an eight- or 10-foot ceiling and asked participants to group sports from a 10-item list into categories of their own choice. The people who completed the task in the room with taller ceilings came up with more abstract categories, such as “challenging” sports or sports they would like to play, than did those in rooms with shorter ceilings, who offered more concrete groupings, such as the number of participants on a team. Because her earlier work had indicated that elevated ceilings make people feel physically less constrained, the investigator posits that higher ceilings encourage people to think more freely, which may lead them to make more abstract connections. The sense of confinement prompted by low ceilings, on the other hand, may inspire a more detailed, statistical outlook—which might be preferable under some circumstances”
Wow. I’m pretty cognizant of the impact of environment on how you feel and your ability to think. Personally I’m extremely effected by it, I’ve even had to leave a couple jobs due to the environment. Reading this article has me thinking about the research I have conducted and how I will conduct it in the future. I also love that they use a card sort! (great validation for the method).
Here are some thoughts:
1. Is it possible that the answers a user gives in the lab could differ enough from the answers they would give at home in front of their own computers, as to make the data false or at least misleading? I’m not just thinking about the difference between ethnographic or contextual inquiry research, I’m thinking about the lab experience might actually change the way people think they think about something. Just as the tall ceiling affected the subject of this research.
2. How does the experience of conducting an interview over the phone effect the data. When you are on a call your mind almost creates a “mental room” that that the conversation is happening in. If the connection is bad, the volume is uncomfortable or the voice of the interviewer reminds you of someone you know, the environment of that call could effect the data. As a researcher over the phone you have no way to know what the interviewee is experiencing so you can’t help to adjust the environment.
Full disclosure on this thought: I’m not really a fan of the phone interview, so I’d selfishly like to learn anything that could help me convince stakeholders to spend money on in person research.
3. All of the research labs I have seen have a similar layout and feel. What if this typical research environment has been effecting the results of research in a particular way all this time. What if sitting in a room with a one-way mirror causes you to answer questions with less intensity then you actually feel or causes you to prefer blue over green? Hummm….
We All Need a Window Seat!
This isn’t particular to UX but a great topic to bring up when selecting a new location for your office or are planing to rearrange or remodel your current space.
“In addition to ceiling height, the view afforded by a building may influence intellect—in particular, an occupant’s ability to concentrate. Although gazing out a window suggests distraction, it turns out that views of natural settings, such as a garden, field or forest, actually improve focus.” “They found that kids who experienced the greatest increase in greenness as a result of the move also made the most gains on a standard test of attention.” “In their analysis of more than 10,000 fifth-grade students in 71 Georgia elementary schools, Tanner and his colleagues found that students in classrooms with unrestricted views of at least 50 feet outside the window, including gardens, mountains and other natural elements, had higher scores on tests of vocabulary, language arts and math than did students without such expansive vistas or whose classrooms primarily overlooked roads, parking lots and other urban fixtures.”
This stuff just gets me going. I believe we all deserve a nourishing environment to spend our time in, whether we understand or realize the impact or not, but unfortunately many people aren’t as lucky as many of us in our beautiful agency offices. This may have to be my next philanthropic project…..
Go read the whole article, I’m sure you will find ten other points that could be applied to our work. I’d love to hear them:)
May3rd
While doing some looking around after I made the discovery in my last post about the lack of Author pages on Amazon I came across the BBC’s FAQ page. Couple things struck me about the page.
1. Their FAQ is pretty good.
We should all think a bit more about FAQ’s and how we can make them useful and work on behalf of the site goals and the health of the Brand.
I like that they give a quick list of the answers available below. I like that the answers appear to have some good thought behind them. FAQ’s often leave you with more questions then they answer or use it as a place to dump content that has no other place to live. They seem to really want to address reader’s questions not just lower the calls to customer service.
2. Loving their very open approach to adding a new feature to the site.
They have taken the opportunity to explain to the readers that they are trying something new and they ask for feedback.
We can’t ignore that the websites we design are places that people care about, take time out of their day to visit and often become an intimate part of their life. Being transparent and open about the innovations of the site shows a great amount of respect for the people who care enough to come back day after day. And if you decide the new stuff isn’t going to work it might not be as hard for the users to take since they have been with you all along.
3. The Topics pages are a great idea. Hope it works out.
So much news is being produced everyday. It comes and goes. Great content is pushed down the page till it disappears. News organization should take the time to catalog and curate the best most desired content.
April7th
So you can’t really complain about online forms, for the most part they are basic, get the job done and aren’t too frustrating (accept for incorrect tabbing order, choosing your country/state and hitting the cancel button instead of submit because it’s located in the wrong place, or having to deal with endless error messages because required fields aren’t indicated….ok. it’s a little frustrating) but there are some gems out there.
Yesterday I filled out a form that was just peachy so I thought I would grab a couple screen shots and give some props.
i can’t get enough. when you get a form like this where the words dance across your screen happily with each entered letter you cam’t help but feel like we have moved into the new generation of form filling. Aside from feeling good, being easy and looking nice, this type of form is great for grandpa and grandma.
-2 points: for cancel button being the same size as submit and so close to the next button.
Exhibit B:
You’re doing good honey. Keep going. You’re almost there.
Exhibit C:
There’s no mistaking it….an Error has occurred.
As a User it’s clear, you can see that something happened and you don’t have to find it amongst the graphic design. Yes, I know that you have to select OK and that this is another step, but you know, it’s a trade off and I’m fine with it.
As a Designer, WHY don’t I do this. Using system messages is easier and takes less design time. This will eliminate like 5 comps, because you always have to comp up the error message states.
So good job TheMoment. I’m looking forward to checking out your product…if you can get me to enjoy filling out your forms, I have high hopes:)
March23rd
If you have a moment I would love your feedback.
Couple things before you start.
1. This is a draft
2. It isn’t meant to consider every little detail but stay at a certain big picture distance
3. I’m not stupid, but it is possible this isn’t totally right. That’s ok, I’m practicing shameless collaboration and artistic expression by not editing myself too much and assuming you folks can fill in the blanks without me over explaining.
click to make bigger.
The Five Considerations:
Brand Needs: Content, features and design choices that support the goals of the brand, reinforcing the correct perceptions and enriching the user’s experience.
Business Desires: What the business wants in order to grow, increase profit and realize company goals (not necessarily digital/web goals).
Technology Needs: That the new solution utilize available tools and/or implement “appropriate” new tools within a specific budget.
User Desires: What the users think they want. Stuff that gives them an emotional reaction and satisfies their expectations.
User Needs: The essential tasks the user is trying to accomplish, which must be completed with ease and clarity.
Industry Ecosystem: What’s going on in the larger ecosystem of the business and the users. How and where this digital presence will fit in and contribute.
Tools & Methods
Business Strategy Definition:
Stakeholder Interviews, Goals and Tactics Definition, Multi-year road-map development, Competitive Research.
User Research: Quantitative and Qualitative methods. Interviews, surveys, usability testing, focus groups, card sorts. Audience segmentation, Tasks analysis, Flows.
Information Architecture: Site structure, content organization, taxonomy, utilize analytic data, collaboration with back-end developers.
Interaction Design: User centered design, industry standards, best practices, collaboration with graphic designers and front end developers