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Category Archives: Success Measurements

Dark Pattern: Now you see it. Now you don’t.

Here’s how it goes. You decide to be a Budweiser bottle for Halloween. You think, “I should really get into...

How to present a newsletter or lead generation form

Loved seeing the test results from this test on Which Test Won. I have recently lost a couple fights to...

Web Video: What, why, how long and illustrate

As a user I’m not much into watching video online. So many of them are too long, don’t provide enough...

That’s quality man.

That’s quality man.

Zip Car This is nice. Instead of just a video still, the designers of this site took the opportunity to...