The story of iSnack 2.0, aka Vegemite, is so interesting (and it is so hard to type iSnack 2.0 without laughing). I’m not even sure how I feel about it or what the most important lesson of the story is. Pop over and read Idsng’s article about it.
Are you back? Ok.
From the perspective of a creative professional there are so many things wrong with this story and it’s obvious that the public wasn’t immune to the ridiculousness of it, but what really bothers me is the underlining assumption that everything must be continually improved. It’s troublesome that a product that was clearly doing fine and has the affection of a nation could be vulnerable to this ugly side of business. Read More | Comments



















