Tyesha Snow

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  • Content

  • January5th

    No Comments

    What independent music radio station calls both NY and SEA home?

    Posted in: Content, Creativity, Design, Strategy

    pass-designed

    Tyler Thompson has redesigned the Delta boarding pass. I love it!  Who among us hasn’t noticed the awkward, missed opportunity that is this piece of paper millions of people interact with everyday.

    His new design is clean and pretty. He thought about how he uses it and how it could become a useful tool for navigating the airport and boarding the plane.

    It’s successful for the most part, although I think the target audience for this is me, you and Tyler and maybe not the general public, as we are used to seeing design like this, it may be a bit sophisticated and hard to read for the average flyer. Actually let me correct myself,  the non-average traveler, the most general of the public.

    I was thinking though, aside from solving usability issues which would be great. There is an amazing missed opportunity in boarding passes.

    Boarding passes represent a specific moment and place in time.

    I’d like to see the airlines take full advantage of this. Let’s see the day’s news headlines or ‘It happened today’ facts. How about local history, art and statistics. What about statistics or facts about the relationship between the two locations you are traveling. Ooooh, the poetry of local poets on seasonally appropriate topics. I could keep going, but you get the point.

    Some airlines are using the unused portion of the print at home boarding pass to provide travel information, this is nice, but my ideas could turn these into collectibles, kinda like posted stamps. Have some imagination Mr and Mrs Airline.

    A: KEXP

  • November20th

    5 Comments

    Managing “User Generated Opinions”

    Posted in: Content, Social Media, User Experience

    User Generated Opinion ButtonsThere are many ways to engage your users, one of these ways is to allow them to register their opinion in a quick and simple way.  This trend is a nice way to engage the majority of people will never actually construct a written comment or craft any other type of content.  It’s the “low barrier to entry” User Generated Content (UGC).

    You often see this done with a nice set of buttons that range from approval to disapproval depending on the social environment of the application. Facebook for example only allows you to “Like” something, which is perfectly appropriate, as there is  no sense in giving people tools to be mean spirited with. A person can do plenty of damage with the current set of features.  Although, it would be nice to have a range of “nice” or constructive” opinions you could register via a simple button.

    One thing to remember when designing this type of User Generated Opinion (UGO) functionality is that you must have a scalable plan.

    The plan needs to consider the effect of these opinions at project launch and a year later.
    It needs to envision how will they impact the experience when you have 100 participates, 1000 participates or tens of thousands.

    How can these ratings establish and maintain value, usefulness and creditability over time?

    Read More | Comments

  • October16th

    2 Comments

    Newspapers, you should really tap into this whole sharing thing

    Posted in: Content, Portland Oregon

    edsdeloresdaniel

    Hey local weekly papers!

    I have an idea and you may have it.

    Seems like everyday there is a radio conversation, news report or article coming though my twitter stream talking about the demise or at least the changing face of the newspaper industry. It seems a big part of the problem is falling ad revenue. Well, I see one revenue stream you aren’t tapping into, Personal Announcements.

    You remember right….something big has happened or is going to happen and you send some copy and a photo to your local paper to announce it to your community. This used to be a must do for engagements, weddings, births and deaths but these days it is a fading tradition. You should bring it back. I promise it will be a hit.

    Do you this is a dumb idea? I mean with all the social media tools available people already have enough places to announce the milestones of their lives right?  Well, I  think the online social media movement is one of the reasons this is the perfect time to revive this particular way of communicating. We are way into sharing, you just need to divert some of the sharing energy to your papers. Read More | Comments

  • April22nd

    No Comments

    My life in tags

    Posted in: Content, Design

    So this is me, or at least the topics that interests me. It’s a tag cloud created from my delicious bookmarks. I feel a bit vulnerable putting this out here like this. don’t judge me…that is unless you like what you see:)

    You can make your own at Wordle. Thanks Wordle it’s a lovely tool (i like tools, as you can see)

    Guess what these words are.
    You can browse the gallery and find out here.

    found link from: Whitney

    hey, when did delicious remove all the .’s?

  • March30th

    No Comments

    If Brands are wishes…

    Posted in: Brand, Content, Strategy

    disclaimer: I am not a Branding expert but it is infused into the considerations of my work, so I am working through some ideas out loud.

    In an earlier post I showed “Brand Needs” and “Business Desires” as consideration of the UX practice. I would like to amend that. I think it is actually “Brand Desires” and “Business Needs”

    The attributes of a Brand are wishes. They are what a company hopes people will feel about their company and products. The Brand will exist even if these particular views/feelings of the Brand are not realized. It may not be the Brand perception we were going for but it doesn’t necessary mean the project was damaging to the business. We should do everything we can to further the desires of the Brand but keep a realistic perspective on our ability to effect it.

    In the case of the Business, I was trying to get at the fact that what the company thinks they “need” from the digital realm may not always be accurate.

    For example, they may want to increase traffic to their Help section because they feel it will decrease calls to customer service, but in reality an increase to the Help section may mean people are having trouble navigating or understanding the site. A business may also want to get people through the check-out process as quickly as possible to increase sales but if the customers expectations of the product or agreement are not properly set before check out this could result in fewer sales in the future.

    The Business “Desires” the site to work in a particular way but the “Needs” of the business are what we must concern ourselves with. For example: the business must maintain profitability, it must not harm the customers, it must establish and meet expectations.

    Of course we can often satisfy “Needs” and “Desires” but I am trying to see if there is a way to set priorities for our practice.

    What do you think?

  • March23rd

    No Comments

    UX and the major considerations of web strategy/design

    Posted in: Content, Information Architecture, Interaction Design, Strategy, Usability, User Experience

    I’m working on a diagram that illustrates how the major consideration of web strategy/design (also a working concept) should be addressed by the tools of a User Experience Architect. This is the first piece of a presentation I am developing on the topic of “Appropriate use of the User Experience Architect” or “How to plug UX into a project or agency and get value, make life easier for everyone and end up with better products.”

    If you have a moment I would love your feedback.

    Couple things before you start.

    1. This is a draft
    2. It isn’t meant to consider every little detail but stay at a certain big picture distance
    3. I’m not stupid, but it is possible this isn’t totally right. That’s ok, I’m practicing shameless collaboration and artistic expression by not editing myself too much and assuming you folks can fill in the blanks without me over explaining.

    click to make bigger.
    The Five Considerations:
    Brand Needs: Content, features and design choices that support the goals of the brand, reinforcing the correct perceptions and enriching the user’s experience.

    Business Desires: What the business wants in order to grow, increase profit and realize company goals (not necessarily digital/web goals).

    Technology Needs: That the new solution utilize available tools and/or implement “appropriate” new tools within a specific budget.

    User Desires: What the users think they want. Stuff that gives them an emotional reaction and satisfies their expectations.

    User Needs: The essential tasks the user is trying to accomplish, which must be completed with ease and clarity.

    Industry Ecosystem: What’s going on in the larger ecosystem of the business and the users. How and where this digital presence will fit in and contribute.

    Tools & Methods
    Business Strategy Definition:
    Stakeholder Interviews, Goals and Tactics Definition, Multi-year road-map development, Competitive Research.

    User Research: Quantitative and Qualitative methods. Interviews, surveys, usability testing, focus groups, card sorts. Audience segmentation, Tasks analysis, Flows.

    Information Architecture: Site structure, content organization, taxonomy, utilize analytic data, collaboration with back-end developers.

    Interaction Design: User centered design, industry standards, best practices, collaboration with graphic designers and front end developers

  • March17th

    No Comments

    hm

    Posted in: Content, Interaction Design

    “…an optimal number for comfortable reading lies between 60 and 80 symbols per line.”

    - Smashing Magazine
    from, Apply Divine Proportion to Your Web Design

    is this true?

  • March16th

    No Comments

    Keep me entertained

    Posted in: Content, Interaction Design, Strategy

    Just had a nice little web experience. I was connecting my Netflix account with my Jinni account and while that little process was happening, Jinni played me a movie clip. It wasn’t advertising just a little fun entertainment while I waited. It even said something like, “Enjoy this movie clip while you wait.”

    Really nice idea, much better then an hour glass or even a cool visualization. I could see using this time to educate about new features, reveal interesting information about the company, express the the company values by providing some air time for your favorite good cause.

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