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Category Archives: Brand

smart use of twitter lists

I haven’t done much thinking about Twitter lists yet, but I did stumble upon this very elegant and smart way...

a true connection between a product and a good cause

a true connection between a product and a good cause

Have you seen this commercial from Dawn?   Dawn Commercial, Wash Away: Help Dawn Save Wildlife It such a perfect marriage...

Updating is not necessarily an improvement

Updating is not necessarily an improvement

The story of iSnack 2.0, aka Vegemite, is so interesting (and it is so hard to type iSnack 2.0 without...

FAQ: More than a link in the footer

FAQ: More than a link in the footer

BBC FAQ While doing some looking around after I made the discovery in my last post about the lack of...

The economic collapse effects site messaging

The economic collapse effects site messaging

Last year I worked on a career site for a big electronics company and as part of the work, I...

Brands that Build Community

Brands that Build Community

Katherine Jones & Randall Macon | UX Week 2008 | Adaptive Path from Adaptive Path on Vimeo. I just watched...

If Brands are wishes…

If Brands are wishes…

lynneanelson disclaimer: I am not a Branding expert but it is infused into the considerations of my work, so I...